Union Jack Dress
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The Union Jack dress is an item of clothing worn by singer
Geri Halliwell Geraldine Estelle Horner (née Halliwell; born 6 August 1972) is an English singer, songwriter, author, and actress. She rose to prominence in the 1990s as Ginger Spice, a member of the girl group the Spice Girls. With over 100 million records ...
of the
Spice Girls The Spice Girls are a British girl group formed in 1994, consisting of Melanie Brown, also known as Mel B ("Scary Spice"); Melanie Chisholm, or Melanie C ("Sporty Spice"); Emma Bunton ("Baby Spice"); Geri Halliwell ("Ginger Spice"); and Vict ...
at the
1997 Brit Awards Brit Awards 1997 was the 17th edition of the Brit Awards, an annual pop music awards ceremony in the United Kingdom. It was organised by the British Phonographic Industry and took place on 24 February 1997 at Earls Court Exhibition Centre in Lon ...
. The
mini dress A miniskirt (sometimes hyphenated as mini-skirt, separated as mini skirt, or sometimes shortened to simply mini) is a skirt with its hemline well above the knees, generally at mid-thigh level, normally no longer than below the buttocks; and a ...
featured a
flag of the United Kingdom The national flag of the United Kingdom is the Union Jack, also known as the Union Flag. The design of the Union Jack dates back to the Act of Union 1801 which united the Kingdom of Great Britain and the Kingdom of Ireland (previously in pe ...
, the
Union Jack The Union Jack, or Union Flag, is the ''de facto'' national flag of the United Kingdom. Although no law has been passed making the Union Flag the official national flag of the United Kingdom, it has effectively become such through precedent. ...
, on the front, and a white CND symbol emblazoned on the black-coloured back of the dress. The next day the images of the dress made the front page of various newspapers around the world, and is now remembered as one of the most iconic pop moments of the 1990s and
Brit Awards The BRIT Awards (often simply called the BRITs) are the British Phonographic Industry's annual popular music awards. The name was originally a shortened form of "British", "Britain", or "Britannia" (in the early days the awards were sponsored ...
history. The dress has become synonymous with the Spice Girls, Halliwell and the notions of
Girl Power Girl power is a slogan that encourages and celebrates women's empowerment, independence, confidence and strength. The slogan's invention is credited to the US punk band Bikini Kill, who published a zine called ''Bikini Kill #2: Girl Power'' in 1 ...
, and
Cool Britannia Cool Britannia was a name for the period of increased pride in the culture of the United Kingdom throughout the mid and second half of the 1990s, inspired by Swinging London from 1960s pop culture. This loosely coincided with John Major's conse ...
. According to ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was fo ...
'', the dress came top in a 2010 online poll to find the 10 most iconic dresses of the past 50 years, beating other memorable garments such as Marilyn Monroe's white 'Seven Year Itch' halterneck. In 2016, the dress was voted the "Most Inspiring British Fashion Moment" in an online poll conducted by British online retailer Very. At the
2010 Brit Awards Brit Awards 2010 was the 30th edition of the British Phonographic Industry's annual Brit Awards. The awards ceremony was held at Earls Court in London for the last time. The ceremony was broadcast live on ITV on Tuesday 16 February 2010. It was ...
, the Spice Girls performance that featured the Union Jack dress won Most Memorable Performance of 30 Years. The dress held the ''
Guinness World Record ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
'' for the most expensive piece of popstar clothing sold at an auction.


Background and history

The Spice Girls were scheduled to open the
1997 Brit Awards Brit Awards 1997 was the 17th edition of the Brit Awards, an annual pop music awards ceremony in the United Kingdom. It was organised by the British Phonographic Industry and took place on 24 February 1997 at Earls Court Exhibition Centre in Lon ...
, where they were also nominated for five awards. The black
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minidress A miniskirt (sometimes hyphenated as mini-skirt, separated as mini skirt, or sometimes shortened to simply mini) is a skirt with its hemline well above the knees, generally at mid-thigh level, normally no longer than below the buttocks; and a ...
that Halliwell was given to perform in concerned her as she thought it was too "boring". Halliwell decided she wanted to "celebrate being British" and asked her sister, Natalie, to stitch a Union Jack tea towel onto the front of the black dress as a patriotic gesture. To avoid being associated with the National Front, Halliwell also had the CND peace symbol stitched onto the back of the dress. Halliwell wore the finished dress whilst performing a medley of "
Wannabe "Wannabe" is the debut single by English girl group the Spice Girls. Written and composed by the group members in collaboration with Matt Rowe and Richard "Biff" Stannard during the group's first professional songwriting session, it was produ ...
" and "
Who Do You Think You Are Who Do You Think You Are may refer to: Television series * ''Who Do You Think You Are?'' (British TV series), a genealogy documentary with many adaptations: ** ''Who Do You Think You Are?'' (American TV series) ** ''Who Do You Think You Are?'' ...
" at the Brit Awards on 24 February 1997. The group also won two awards that evening.


Sale

In 1998, a year after Halliwell performed in the dress, she auctioned it off at the London branch of
Sotheby's Sotheby's () is a British-founded American multinational corporation with headquarters in New York City. It is one of the world's largest brokers of fine and decorative art, jewellery, and collectibles. It has 80 locations in 40 countries, and ...
for £41,320. The buyer was Peter Morton, on behalf of the
Hard Rock Hotel and Casino Hard Rock Cafe, Inc. is a British-based multinational chain of theme restaurants, memorabilia shops, casinos and museums founded in 1971 by Isaac Tigrett and Peter Morton in London. In 1979, the cafe began covering its walls with rock and ro ...
,
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, who displayed the piece of clothing as pop memorabilia. Morton bid via telephone, and beat other bidders such as '' The Sun''. Halliwell herself watched the "frenzied bid", and rapped the
gavel A gavel is a small ceremonial mallet commonly made of hardwood, typically fashioned with a handle. It can be used to call for attention or to punctuate rulings and proclamations and is a symbol of the authority and right to act officially in the ...
after the final bid. The dress was originally valued at £12,000, but the winning bid was £36,200 (£41,320 including 15% commission). Halliwell gave the proceeds of the dress sale to a children's cancer care charity. The
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
commented on the sale, saying it "marks the end of Geri's links with the Girl Power image of the past". It held the Guinness World Record for the most expensive piece of popstar clothing dealt at auction. The dress was one of many items of Spice Girls memorabilia sold at the auction, where total sales reached £146,511 for charity. The auction, with Halliwell auctioning off the Union Jack dress as the final lot, can be seen in the documentary ''Geri'' by
Molly Dineen Molly Dineen (born 7 March 1959) is a television documentary director, cinematographer and producer. One of Britain's most acclaimed documentary filmmakers, Molly is known for her intimate and probing portraits of British individuals and instituti ...
.


2007 remake

For the 2007 Spice Girls reunion tour, named the
Return of the Spice Girls The Return of the Spice Girls Tour was the third concert tour by British girl group the Spice Girls. It was the group's first tour since Christmas in Spiceworld in 1999, and their first with all five members since the Spiceworld Tour in May 19 ...
, fashion designer
Roberto Cavalli Roberto Cavalli (; born 15 November 1940) is an Italian fashion designer and inventor. He is known for exotic prints and for creating the sand-blasted look for jeans. The high-end Italian fashion house Roberto Cavalli sells luxury clothing, perfu ...
designed Halliwell a new Union Jack dress modelled on the original. The new version appeared slightly longer and the flag was made out of
rhinestones A rhinestone, paste or diamante is a diamond simulant originally made from rock crystal but since the 19th century from Lead glass, crystal glass or polymers such as Polymethyl methacrylate, acrylic. Original Originally, rhinestones were r ...
and
Swarovski crystals Swarovski (, ) is an Austrian producer of glass based in Wattens, Austria, and has existed as a family-owned business since its founding in 1895 by Daniel Swarovski. The company is split into three major industry areas: the Swarovski Crystal ...
. It was reported by various media outlets that Halliwell had attempted to buy back the original dress prior to the commencement of their world tour. Halliwell stated in a later interview that she "liked" the new dress and that she had decided to keep it as memorabilia.


2012 clothing range

In 2012 Halliwell designed a clothing range based upon the dress.


2019 version

For the
Spice World – 2019 Tour Spice World – 2019 Tour was the fourth concert tour by English girl-group the Spice Girls. It was the group's first tour as a four-piece without Victoria Beckham, and included performances in the United Kingdom and Ireland. Spice World commen ...
, Halliwell wore a redesigned floor length Union Jack dress that featured royal designs on the red stripes and also wore a crown with the dress.


Gallery

File:Halliwell2008UJDress.jpg, Halliwell wearing the Union Jack dress remake in 2007 during
the Return of the Spice Girls Tour The Return of the Spice Girls Tour was the third concert tour by British girl group the Spice Girls. It was the group's first tour since Christmas in Spiceworld in 1999, and their first with all five members since the Spiceworld Tour in May 199 ...
File:SpiceGirlWembley150619-22 (49000567242) (cropped).jpg, Halliwell wearing a floor length Union Jack dress during the
Spice World – 2019 Tour Spice World – 2019 Tour was the fourth concert tour by English girl-group the Spice Girls. It was the group's first tour as a four-piece without Victoria Beckham, and included performances in the United Kingdom and Ireland. Spice World commen ...
File:UnionJackLasVegas.png, The original Union Jack dress as displayed at Hard Rock Hotel & Casino Las Vegas File:Manchester Pride 2011 (6085713513).jpg, An attendee at
Manchester Pride Manchester Pride is a leading charity that campaigns for LGBTQ+ equality across the United Kingdom, predominantly in Greater Manchester. The Charity offers dialogue, training, research and policy analysis, advocacy and outreach activities focus ...
wearing a replica of the Union Jack dress File:Union Jack dress Brighton Pride 2014.jpg, An attendee at
Brighton Pride Brighton and Hove Pride is an annual LGBT pride event held in the city of Brighton and Hove, England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The ...
wearing a replica of the Union Jack dress File:Spicy spice girls (8089395518).jpg, Fans dressed up as the Spice Girls, including a replica of the Union Jack dress


See also

*
List of individual dresses This is a list of individual dresses which are famous or otherwise notable. Dresses worn by celebrities * American Express Gold card dress of Lizzy Gardiner * Black Christian Siriano gown of Billy Porter * Black dress of Rita Hayworth * Black G ...


References

{{Geri Halliwell 1990s fashion British fashion Individual dresses 1997 clothing
Dress A dress (also known as a frock or a gown) is a garment traditionally worn by women or girls consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment). It consists of a top piece that covers ...
Geri Halliwell Multicolor dresses Red carpet fashion